September 2009
1 post
This blog has moved!
The EasySMBMarketing blog has moved to http://blog.easysmbmarketing.com. Please visit, subscribe and/or feel free to make comments. Posted via web from Michael Wachholz’ “EasySMBMarketing.com” - Easy Marketing Strategies & Tactics To Build Sales & Increase Profits Without Hassle
May 2009
1 post
Do You Keep Your Promises?
Do you make promises or committments to others you don’t realize? Check out new “Michael’s Marketing Minute” on this topic at http://www.easysmbmarketing.com/vids.html Posted via web from Michael Wachholz’ “EasySMBMarketing.com” - Easy Marketing Strategies & Tactics To Build Sales & Increase Profits Without Hassle | Comment »
April 2009
3 posts
How To Achieve Ambitious Goals
I came across this and thought it could be helpful to some. Written on 4/24/2009 by Ashlea Wheeler. Ashlea is a young woman currently working in Print Production but hoping to start her own tourism business. Do you get jealous of the couple next door? You know, the people who seem to have everything including a big house, nice car, and leftover money for holidays with the kids? Don’t...
EMC chief: Tech spending has bottomed out
(from the Boston Biz Journal) The chief executive of EMC Corp. said Thursday he believes the freefall in global technology spending is nearing its nadir. “We believe the global IT spending environment has reached — or is very near — the bottom,” said Joseph Tucci in a statement accompanying the Hopkinton, Mass., IT infrastructure giant’s first quarter earnings. “We expect IT...
EasySMBMarketing Debuts Marketing Tips, Strategies...
13 April 2009 - Denver, CO EasySMBMarketing with both it’s general Small Business website (www.easysmbmarketing.com) and it’s companion IT marketing web site (www.easystechnlologymarketing.com) announced the “EasySMBMarketing YouTube Channel” at www.youtube.com/easysmbmarketing. The first video on the site is a the debut of a new series called, “Michael’s...
February 2009
1 post
Denver CO Small Business IT Consultants Staff...
19 February 2009, Denver, CO Members of the Rocky Mountain Region Microsoft Small Business Server User Group partner with 9News BizTech Line to provide Free Call-In Tech Support. Joe Axne, President of Denver-based IT Guru, LLC. (www.IT-Guru.net) and President of the Rocky Mountain Region Microsoft Small Business Server User Group stated, “The is the third year our group has been invited...
January 2009
11 posts
EasySMBMarketing Partners with Swiftpage
EasySMBMarketing has signed a partner agreement with Swiftpage, an on-demand and marketing automation supplier. Press release and other info to follow. Posted via web from Michael Wachholz’ “EasySMBMarketing.com” - Easy Marketing Strategies & Tactics To Build Sales & Increase Profits Without Hassle | Comment »
Sign O' The Times: Marketing In A Recession
(A followup to Jon Miller’s 14 June blog post.) Michael G. Wachholz Now that we are officially in a recession (at least in most states), it seems like more and more marketers are looking for tips and ideas about how to adjust their practices given the macro-economic conditions. For the past two months, the number one post on my blog has been “7 Strategies for B2B Marketing...
7 Strategies for B2B Marketing during a Recession:...
I thought this was a particularly good piece and there are several other pieces and websites noted that some could find helpful While Marketo is really focused on the larger side of the medium sized business on up to the Fortune 1000 business, the concepts described are solid and with some adjustment for execution, applicable to the smaller SMB business. This piece was originally posted 14 June...
7 Strategies for B2B Marketing during a Recession:...
I thought this was a particularly good piece and there are several other pieces and websites noted that some could find helpful While Marketo is really focused on the larger side of the medium sized business on up to the Fortune 1000 business, the concepts described are solid and with some adjustment for execution, applicable to the smaller SMB business. This piece was originally posted 14 June...
Using Blogs & Twitter to Build Relationships
Hey All! I get lots of questions all the time regarding blogging as a marketing tool and twitter as in, “What the hell is it for?” Yes, you should have a blog. There is no excuse for not having one. The technology has risen to a point where blogging can be as easy as sending an email (which is exactly the way this post was created.) One in particular, www.posterous.com, will cross post your entry...
Denver PR firm closing its doors
The story below is sad. Not only to see a Denver PR institution drop of the map but also thinking about employees now without jobs. Terrible….. But the moral of this story is about touch points, keeping your face in front of prospects and sales cycles. A PR firm will can have a fairly long sales cycle, therefore they need to keep a large sales funnel filled at all times. Part of that involves...
Welcome To EasySMBMarketing.com!!!
Well we’re into the New Year pretty solidly and the 09 webinar calendar is almost done. Our first webinar, “The 10 Step Marketing Secret To Selling More Products, Services and Increasing Profits In These Recession Fraught Times,” is scheduled for Tuesday, 27 January, (a week from this Tuesday) at 1:00 PM MST. This webinar is going to show you exactly what you need to do to start seeing new and...
An Action Step Is Worth A Thousand Words
By Michael G. Wachholz, Author & Founder of EasySMBMarketing.com We self-employed professionals spend a great deal of our marketing effort on searching for the right words. We read books, take classes, and hire consultants to help us write copy for our marketing materials. Writing sales letters, drafting brochures, and composing websites consumes hours or days of precious marketing time. But...
Dare To Be Different!
By Michael G. Wachholz, Author & Founder of EasySMBMarketing.com Do you want to attract the attention of more potential clients and customer? Then it’s time to dare to be different. Over the last five years our marketing departments have become complacent. Rather than come up with new concepts, ideas, and marketing plans way to often we only revisit someone else’s idea, change a...
10 Tips For Successful Cold Calling
By Michael G. Wachholz, Author & Founder of EasySMBMarketing.com The obituary for cold calling is premature. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want business, you need to go after it, and cold calling is an effective sales tactic if it’s done properly. But many small business people...
